TRACK THE CHANGES

ABOUT US

We are a leading marketing research company in the Armenian market.

SOLUTIONS

Our cutting-edge solutions address business challenges in the marketing perspective enhancing data-driven decision making process. We offer both standardized and customized solutions to evaluate the Market Pulse.

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NPS Research Unlocking Customer Insights

Net Promoter Index (NPS) is one of the best solutions for measuring customer loyalty. It is a type of quantitative marketing research.

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BHI Research Enhancing Brand image

Brand Health Index (BHI) is a comprehensive metric to measure the overall health and strength of their brand.

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Product Testing Research optimizing your offerings

Product testing research is the solution to evaluate the properties of products to meet requirements.

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CSI Research Boosting Customer Satisfaction

Dynamic customer satisfaction (CSI) research is one of the most important functions of a successful business.

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Employer Branding research Strengthening your employer brand

A strong employer brand is one of the keys to increasing the efficiency of the recruitment process.

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Mystery Shopping Index (MSI) Research Excelling in Customer Experience

Customer service standards implementation is an important milestone for a business in terms of excelling customer experience.

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Buyer Persona Profiling Research Personalizing your marketing strategy

Target audience’s profiling increases the possibility of conducting a personalized marketing policy.

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Feasibility Study Research Elevaluating feasibility of the idea

Feasibility research is an assessment of the viability of an idea among a target audience.

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UI/UX Research Enhancing your product features

UI/UX (User Interface/User Experience) research is an important process aimed at understanding user behavior, needs and preferences.

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WHY IMR?

“IMR” LLC, operating under the brand IMR (International Marketing Research), stands out as a leading marketing research company in the Armenian market, recognized for its commitment to excellence and innovative solutions.

Setting trends

Recognized as the foremost authority in marketing research, IMR leads the industry with cutting-edge methodologies and insightful analysis. Pioneering marketing research company in the field, IMR sets the standard for excellence, innovation, and reliability.

Fostering Education and Empowerment

Offering education, training, and development programs to community members to enhance their skills and employability. Providing expertized coaching and guidance to professional business community members.

Being a Reliable Partner

Our unwavering commitment to quality and consistency makes us a trustworthy partner in business since 2006, providing useful solutions aimed at their growth and data driven decision making.

Promoting Inclusivity

Inclusivity in IMR refers to creating an environment where all individuals, regardless of their background, identity, or circumstances, feel valued, respected, and able to contribute fully. As an inclusive company we embrace =diversity and actively work to eliminate barriers that may prevent employees from achieving their full potential

Oriented to Solutions

As a Solution-Oriented Company we focuse on identifying and addressing customer needs, challenges, and problems through innovative and effective solutions. We prioritize our partner satisfaction, and continuous improvement to deliver value and stay competitive.

Dedicated to Quality Assurance

Quality is at the heart of everything we do. From meticulous attention to detail to rigorous quality control processes, we guarantee excellence in every aspect of our work.

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