SOLUTIONS / Solution 6: MSI Index
Excelling in Customer Experience​
Customer service standards implementation is an important milestone for a business in terms of excelling customer experience.
The degree of applicability of customer service standards can be measured through the Mystery Shopping Index (MSI) research.
MSI is a type of marketing research that uses a mix of quantitative and qualitative methods.
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Why Choose Mystery Shopping Services?
MSI is the most effective method for assessing the degree of application and approaches to customer service standards. In order to achieve the desired level of customer experience, it is effective to carry out the MSI research continuously without interruption.
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How Mystery Shopping Research Can Benefit Your Business
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Evaluating performance and setting KPIs․
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Identifying the required qualification level gap․
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Assessing Cross/Up-selling skills among the staff․
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Evaluating the effectiveness of the promotion of the implemented campaigns․
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Tuning up feedbacking process․
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Measuring the effective performance of products and services provided․
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Assessing the effectiveness of operational processes․
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Regulating the rules of management of possible customer objections.
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Start Your Mystery Shopping Journey with Us
At IMR we conduct any MSI research based on comprehensive and sound assessments. It facilitates data-driven decision-making for our partners to improve customer experience (CX).
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