SOLUTIONS / Solution 1: NPS Research
Unlocking Customer Insights ​
Net Promoter Index (NPS) is one of the best solutions for measuring customer loyalty. It is a type of quantitative marketing research. It is carried out through surveys and interviews, during which the respondents answer some questions about their experience and expectations, as well as evaluate the probability of recommending the brand. The assessment is carried out on a 10-point scale.
​
According to the score, the segments are determined:​
• promoters
• neutrals
• rejecters
​
Net Promoter Score (NPS) is derived by subtracting the percentage of Detractors from the percentage of Promoters, offering a straightforward measure of your customers' overall satisfaction and loyalty.
​
Why Choose NPS Research?
NPS research is an essential instrument for fostering robust customer relationships. This study prioritizes the customer within your business strategy, ensuring that decisions are grounded in authentic user feedback. By utilizing a mixed methodology, it provides both quantitative metrics and qualitative insights into the fundamental reasons behind brand strengths and weaknesses. An elevated NPS (50% and above) not only signifies customer satisfaction but also indicates the potential for organic growth through word-of-mouth referrals.
​
How NPS Research Can Elevate Your Business?
-
Collect Actionable Feedback
-
Pinpoint specific needs and preferences within different customer groups.
-
Drive Strategic Improvements
-
Address Weaknesses and Engage Passives․
-
Track changes in customer sentiment and evaluate the impact of implemented improvements.
-
Compare your NPS against industry standards and competitors to understand your market position and identify areas for further enhancement.
​​
Start Your NPS Journey with Us
At IMR, we specialize in helping businesses unlock the full potential of NPS research. Our expertise and tailored approach ensure that you gain the insights needed to enhance customer satisfaction, foster loyalty, and drive long-term success.
​